More consumers are becoming more mindful of their purchase and seeking awareness of where their clothes come from. As a result, apparel companies are transforming their operating practices or business models to improve transparency about their manufacturing process and standards.

What does sustainable fashion mean?

Sustainable fashion is a design philosophy and movement that promotes environment and social responsibility. Sustainable fashion is defined as clothing, shoes, and other accessories that are manufactured and used in the most sustainable manner possible, taking into accounts both environmental and socio-economic

How eco-friendly fashion designers are making a change

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1. This fashion approach reduces the amount of micro fibers released into the environment.

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1. Reduces toxic waste and supports animal rights.

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1. Clothes are distinct and unique.

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1. Leads to less strain on the planet’s resources as eco-friendly clothing is made through sustainable practices.

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1. Eco-friendly fashion does not harm you.

If you are looking to make a shift to sustainable fashion, a new generation of sustainable fashion designers is changing the way we understand fashion and understanding their approach might help to inform others:

Stella McCartney

When thinking of sustainable and ethical luxury fashion, Stella McCartney is the first name that comes to mind. Since the launch of her fashion house in 2001, she is one of the pioneers of eco-friendly fashion and offers sustainable wardrobe alternatives. The materials used by this designer include organic cotton, ethically sourced wool, recycled textiles while excluding fur and leather.

Source: Vogue

Stella McCartney hosted her Fall 2019 collection at Paris Fashion Week, with designs centered on her new “There She Grows” initiative that strives to protect endangered rain forests. The designs that were shown on the runway were cruelty-free and sustainable.

How sustainable is Stella McCartney?

Stella McCartney bases her sustainable fashion strategy on 4 fundamental pillars:

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1. Respect for nature: The designer protects the planet by sourcing as many sustainable materials as possible such as cashmere, organic cotton or fibers from the forest i.e. viscose which is traceable and sourced from renewable sources.

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1. Respect for people: From the farmers who grow the crops to the customer, Stella McCartney ensures a positive impact on all the people involved in the supply chain.

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1. Respect for animals: As a vegetarian brand, Stella McCartney promotes cruelty free methods and treats animals and their habitats with respect.

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1. Circular Solutions: The brand follows the principles of circular fashion by using regenerative and restorative production methods.

Sandra Sandor

​Sandra Sandor is the mind behind Nanushka, a label that finds its origins in Budapest, Hungary. Starting from vegan leather and upcycled materials, she creates, bags, dresses, and shirts for both men and women. Her unique and simple style reveals her love of nature, and it is taking the fashion world by storm.​

Source: Nanushka.com

Committed to Reducing its Carbon Footprint

Nanushka has implemented several sustainability initiatives that focus both on protecting the planet and creating a better working environment for its workers. Therefore, the company is continually searching and experimenting with new eco-friendly fabrics and upcycled materials while treating and paying its employees fairly. Even though the brand is growing and expanding, 85% of the production still occurs in Hungary since this significantly contributes to cutting back its carbon footprint and allows for a transparent supply chain. Moreover, Sandra Sandor is sponsoring a Giving Back program to support non-profit organizations that promote this development in less fortunate areas of the world.